VVater

Since day one, the company once known as GAST Clearwater has been pushing boundaries in water treatment technology, earning a reputation as “the Tesla of its industry.” With rapid innovation and global expansion, it was time for a brand that matched their vision and momentum.

They turned to MAGNETIC to redefine who they are, and where they’re going. The journey began with a name: VVater. Swapping the “W” for a double-V wasn’t just a design choice. It symbolized duality, precision, and a bold step into the future, capturing the company’s drive to transform water purification on a global scale.

From there, we built a modern visual identity rooted in simplicity and confidence. The new logo embodies clean engineering, while a refined color palette and streamlined typography reflect technological sophistication. Every detail was designed to position VVater as an innovator, ready to lead the next era of water treatment.