Baxter Health

Baxter Health has been a trusted name in North Central Arkansas since 1963. As the organization grew, it set its sights on evolving beyond the typical clinical image of healthcare, aiming to highlight its people-first approach and deep commitment to compassionate care.

They partnered with MAGNETIC to define a new brand that could resonate across patients, staff, and the wider community. At the heart of this transformation was a clear brand purpose and a modern visual identity designed to capture both legacy and vision.

With a flexible identity system built to scale, Baxter Health is now positioned for growth, ready to extend its promise of Care Beyond Measure to new services and communities for years to come.