SPEAQUA x
Machine Gun Kelly

In 2022, SPEAQUA approached MAGNETIC to help launch Artist Division, a new sub-brand designed to give fans a more immersive way to support the artists they love and engage with exclusive music, content, and experiences. To bring this concept to life, we focused on four key deliverables: logo design, campaign key art, social media templates, and a dedicated landing page.

To debut the platform, Artist Division teamed up with none other than Machine Gun Kelly, releasing the first collaboration alongside his album Mainstream Sellout. We designed and developed a striking landing page that introduced the Artist Division brand while capturing MGK’s genre-defying energy. SPEAQUA’s core brand leans light and beachy, so for this launch, we flipped the script. Our creative direction embraced MGK’s duality by pairing soft baby pink tones from the album cover with stark, painted-black hands. The result was bold, strange, and striking. Perfectly mirroring the artist’s presence and setting the tone for future Artist Division collaborations.