PAAY

Every minute, millions of purchases are made online, and for e-commerce merchants, fraudulent chargebacks can be devastating. PAAY exists to stop them before they happen by authenticating buyers at the point of purchase. Their mission: to put online businesses back in control.

As the fintech company grew, PAAY partnered with MAGNETIC to elevate their brand and digital presence. Our goals were clear: clarify the offering, reimagine the visual identity, and build a user-friendly website experience that matched the sophistication of the product.

We began by refining the existing logo, exploring typography and creating flexible secondary lockups for broader use cases. Drawing inspiration from the 3DS security protocol, we introduced a new checkmark icon, a symbol of trust and authentication that visually reinforces PAAY’s core promise.