Mountain Home, AR

Tucked into the heart of North Central Arkansas, Mountain Home might just be the definition of if you know, you know. Known for world-class trout fishing, award-winning healthcare, and the natural beauty that defines the state, the city partnered with MAGNETIC to develop a comprehensive brand rollout. The goal: align the community, attract new residents, and position Mountain Home as a true destination.

In need of a bold, unifying visual identity, we created a cohesive and flexible design system that honors the town’s heritage while ushering in a fresh, future-facing era for the brand.

Home. Mountain Home.