MAHA Black

When your agency gets the chance to collaborate on a seasonal, limited-edition beer, you dive headfirst into the hops. Conspire to Create was a partnership between Mason Ale Works and MAGNETIC, aimed at crafting a series of unique beers that blended creative brewing with bold branding.

The first release in the series was a Black Rye IPA named MAHA Black. For this launch, we pushed interdepartmental collaboration to the forefront, building a brand experience rich with layered storytelling, hidden symbols, custom iconography and interactive web elements. Every touchpoint, from packaging to marketing collateral, invited drinkers to follow the clues and uncover the full narrative behind the beer.

Close your eyes. Love it blindly.