Buffalo Brew

Being a 10x CrossFit champion takes passion, grit and a strong cup of coffee. That’s why Rich Fronning founded Buffalo Brew, a craft coffee haven in the heart of Cookeville, Tennessee. While his dedication to his community and growing network of businesses remained strong, the Buffalo Brew brand began to feel like it was falling behind in the pack.

Rich and his team reached out to refresh the identity, and what followed was a transformation as bold as the caffeine in their cup. No longer seen in quiet profile, Buffalo Brew now meets you head-on with a powerful new icon and wordmark that’s confident, memorable, and aligned with Rich’s vision and tenacity. The refreshed brand draws from life on the farm, blending heritage, legacy and experience into a mark that’s distinctly theirs. With a brand built to stand tall and last long, Buffalo Brew is now positioned to fuel the Cookeville community, and future champions, for years to come.